Auto Finesse Imperial Wheel Cleaner


Auto Finesse Imperial wheel cleaner is a powerful non-acidic cleaning agent to remove brake dust and road grime from your vehicle’s wheels safely.

Size 500ml

3 in stock

Auto Finesse Transparent Logo Authorised Dealer - SlickShifts


Auto Finesse Imperial
Wheel Cleaner


The Auto Finesse Imperial Acid-Free wheel cleaner contains a powerful blend of cleaning agents and degreasers. To help separate the brake dust and road dirt from the wheels on contact. Its high-foaming formula makes light work of a heavy task, and will take your rims from shameful to sparkling in a matter of minutes.

Its highly concentrated formula is economical. It’s safe to use on all modern coated wheel finishes, and is gentle enough that it can even be used for cleaning tyres.


Why use Imperial?

  • Non-acidic wheel cleaner
  • Powerful cleaning agent to remove brake dust and road grime
  • Contains degreasing agents
  • Wheel sealant friendly
  • Safe for regular use on all wheel finishes




Cleaning your wheels is generally the first job you tackle when detailing a car or bike. So start by taking some time and laying out the tools you will need. You will need two types of brushes. A dedicated wheel brush for the barrels of the wheels, and a smaller ‘detailing brush’ for the faces and wheel nuts. You will also need a separate bucket to rinse out your brushes. Lastly, you will need a Microfibre Drying Towel to dry off the wheels, and of course our Imperial Acid-Free wheel cleaner.

Begin by using a free-running hosepipe or pressure washer to remove any loose contamination. Spray Imperial wheel cleaner directly onto the wheels and tyres, thoroughly saturating all exposed surfaces. Allow the wheel cleaner product to dwell momentarily while it begins to soften the brake dust and road film. Start with the wheel brush, cleaning in between the spokes. Reaching into the barrel of the wheel to break loose as much of the brake dust as possible.

Finish by using the detail brush to clean the face and lips of the wheels, as well as around the wheel nuts. Also, take this opportunity to thoroughly scrub the tyres, removing the old dressing in preparation for a new coat. Afterwards you can rinse or pressure wash off the remaining brake dust and cleaner residue.

During the wheel cleaning process, make sure to regularly rinse out your brushes in the bucket you assigned for ‘wheel duty’. This will minimise the chance of scratching the wheels.

If iron or tar based fallout is still present after cleaning with Imperial wheel cleaner, try the Auto Finesse Iron Out, and/or Auto Finesse OliTARate.

Imperial is safe to use on all painted, clear coated, and powder coated alloy wheel finishes. Chrome, bare polished aluminium, or anodised finishes should be treated with extreme caution. These types of wheel finishes are most common on aftermarket wheels! They should be cleaned with a mild exterior all-purpose-cleaner like Auto-Finesse Citrus Power.

Do not apply Auto Finesse Imperial wheel cleaner if the wheels are warm, in direct sunlight, or the ambient temperature is below 0-degrees Celsius.

Do not use on bare metal, chrome or polished rims!


Auto Finesse

Auto Finesse Authorised Stockist
We are an Authorised Stockist / Dealer for Auto Finesse Detailing products, car polish and car wax handmade in the UK. Designed, developed and trusted by professionals. Auto Finesse The Art of Detailing. Auto Finesse was founded to take automotive care to new levels. Dedicated to offering world class products and customer service, from car guys to car guys. Understanding the needs of our customers and delivering solutions to their car care needs with products that simply work. From order placement to advice and guides on how to use our products, we aim to cater for everyone from the enthusiast to the professional. Our staff know the products and the industry from the inside out.

SlickShifts Detailing Store • Detailing & Valeting Products Stockist • Sheffield UK SlickShifts Detailing Store inc SlickShifts Performance Cars. Shift the Grime with Slick Detailing Products for your car. World Famous Brands. You click we ship, Slick! Call: 07540 724686

Auto Finesse Transparent Logo Authorised Dealer - SlickShifts

Additional information

Weight 0.6 kg